Case Study

Client: Experience Nottinghamshire / Visit Nottinghamshire
Deliverables: web design, advertising, visitor guides, photography, heritage trails, exhibition, illustration, print management

Place Branding

Visit Nottinghamshire logo

‘Place’, for us, has been as vast as the rugged and romantic coastline of a country, right down to the inescapable intimacy of a single, ruined room. Either way, the challenge has been to create a sense of that place which engages the visitor, educates and entertains.

Typically, we provide creative solutions across our full range of skills to support place marketing strategies, helping to shape the image of place to influence perception and reputation.

The county of Nottinghamshire is the birthplace of literary heavyweights such as D H Lawrence and Alan Sillitoe, and resting place of poet Lord Byron; is famed for its past sporting glories, centuries-old Goose Fair, boutique shopping, creative and science industries; and of course is home to world-renowned Sherwood Forest and the legend of outlaw Robin Hood.

Handling the entire creative output for official tourism body Experience Nottinghamshire and Visit Nottinghamshire was a never-ending task of balancing creativity and consistency. Business, retail, tourism, and accommodation-specific visitor guides; national advertising; county-wide visitor trails; product development; and large-scale print management, all helped drive leisure and business visitors to the city and county.

We’re happy to help you identify the soul and appeal of your place; develop strategies and tactics which will embody that spirit within a vision which will engage and captivate your audience; and support you with the professional skills necessary to bring that vision to life.

And we’re practised, comfortable and confident in the company of owner/custodians of historic houses and monuments; freelance HLF Project Managers; Destination Management Organisation marketing professionals; and the officers of local enterprise partnerships and government departments.

Attractions, accommodation and shopping guides for visitiNG

Being born and bred Nottinghamshire lads, we were rightly passionate about this project. Nottinghamshire has a rich heritage and future that promises a return to past greatness, with the renewed interest in the legend of Robin Hood, the extensive redevelopment of the city’s shopping offer and the wide appeal of its diverse culture.

Trying to create a suite of visitor guides which encapsulated all of the above was the challenge. But this we did with a complete re-design of Experience Nottinghamshire’s visitor guides in a print run exceeding 180,000.

Two wheeled adventuriNG

A series of cycle routes through the heart of Robin Hood country, highlighting points of interest, refreshment stops, and the Robin Hood Audio Trail.

A folded A3 format provides a large scale map with which to plan your adventure and ensure that you stay on track.

 

Freewheels cycle routes through Robin Hood country, Nottinghamshire bike rides
Freewheels cycle routes through Robin Hood country, Nottinghamshire bike rides
Experience Nottinghamshire Venue Directory
Experience Nottinghamshire Venue Directory conference banner stand
Experience Nottinghamshire Venue Directory
Experience Nottinghamshire Venue Directory branded conference stand

Venue sourciNG

A directory of conference, meeting, and event facilities within the county was produced for Experience Nottinghamshire to a tight budget, whilst utilising an interesting binding mechanism and throw-out, double sized leaves.

The result of a complete re-design, venuenottinghamshire was a huge departure from the style and format of previous years. Feature illustrations throughout, helped encapsulate the diversity and scope of the county’s offer as a business and leisure destination, whilst reminding readers of the history and heritage that ensures Nottinghamshire is referred to the world over. Throw-out maps of county or city could be considered as readers chose their perfect venue, aided by advice on hosting the perfect event.

The creative was followed through into conference and show stand designs.

 

MerchandisiNG

It’s no exaggeration to claim that this project was ‘a year in the making’, with a need to showcase the county throughout the seasons.

But given that we’re constantly collecting images of the wider region for both our own image library and commercial commissions, this didn’t present a problem.

The result, an 18 page collection of images capturing the county’s heritage, culture and diversity, reminds us all of the beauty on our doorstep.

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AdvertisiNG

Local, regional, and national advertising to help promote the tourism and business offers of the city and county.

From simple, immediate visual messaging, to concept-led, long copy storylines.

 

StorytelliNG

Following ‘in the footsteps of Robin Hood’ was the theme for Experience Nottinghamshire’s Robin Hood Audio Trail – an audio CD and trail guide which takes listeners to all the places key to the Robin Hood legend. Along the way, audio and visual interpretation units at 12 locations help take you back to Robin’s time, when he and his men fought arch enemies King John and the Sheriff of Nottingham.

Bespoke P.O.S. units were created to echo the interpretation units, dispensing the CD, guide, and iKyp® interactive pocket guides. Monkie supplied mapping, photography, and illustration, brought together in an engaging campaign making for a great day’s activity for the whole family!

Other Place Branding projects

Green Monkie Limited logo 2020
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