Case Study

Client: St Mary Magdalene Church
Deliverables: bid writing, heritage consultancy, project management, stakeholder and community presentation/engagement, activity planning, historical research, interpretive planning, signage and orientation, interpretive writing, identity, web design, advertising, visitor guides, photography, interpretation display, illustration, print management, video (inc. scriptwriting, direction, filming, audio recording), augmented reality, installation

Heritage

St Mary Magdalene Church, Hucknall, logo

Typically, heritage interpretation for visitors and tourism is an educational activity that fosters a greater understanding of the theme’s importance, and a desire within the visitor to share their new-found knowledge and thereby help to conserve that heritage.

Understanding our past or present, whether focusing on its people, places, or events, can be a life-affirming experience; or a reassuringly distanced insight into a flawed personality, scene, or episode of conflict or calamity.

For many years now, the buzz-word in heritage interpretation has been ‘experiential’. But how do we create genuine experiences of people, places, or events? The widely accepted approach is immersive storytelling.

Incorporating a wide range of techniques including conventional panels and stands, printed guides, AV display, augmented reality, handling collection, and discreet interactive waypoints, we helped tell the story of St Mary Magdalene Church.

The site of a place of worship for over 1,000 years, it is also the resting place of many famous historical figures. Poet Lord Byron, the figurehead of the Romantic era; his daughter Ada Lovelace, considered the mother of computing; and Benjamin ‘Big Ben’ Caunt, the bare-knuckle boxer after whom it is believed the bell in the Palace of Westminster is named.

Balancing such diverse themes with the site’s primary purpose as an active place of worship demanded sensitivity and imagination. Stakeholder workshops helped define a new personality, objectives, and core values, all embodied within a new brand.

But interpretation isn’t just about telling a story. Today, it is intrinsically linked to sustainability, incorporating (to varying degrees), some form of commerciality, and often regeneration.

In addition to the compelling bid writing, we created an engaging action plan focussed on learning and participation, ensuring robust project legacy and longevity.

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