Case Study

Client: Robin Hood’s Little Outlaws®
Deliverables: concept, brand thinking, illustration, print, publishing, augmented reality, iOS & Android App, marketing, PR, social media, website, product design, video, animation, creative writing, script writing, schools and community outreach, brand partnership

Brand

Robin Hood's Little Outlaws logo

Much more than a logo, a brand is a conscious presence, achieved by an organisation or individual. It is the essence of what differentiates the organisation or individual from another – its attributes, benefits, values, personality, objectives and aims, understood by its audience through an active or passive relationship.

A project of our own which perfectly demonstrates the scope of a ‘brand’ is a series of rhyming history stories for primary-aged children.

Inspired by memories of children’s classics Mr Benn and Jamie’s Magic Torch, we created a concept loosely based on the Robin Hood legend. The stories help children understand the past and how it has helped shape their world today in exciting, time-travelling adventures featuring famous people, events, discoveries and inventions.

Starting with the rhythm and melody of the rhyming language, and the traditional, illustrative style, the concept has a classic and comfortably familiar feel.

Our modern world is a testament to how we should all learn from the past, and for developing minds, this is fundamentally important.

And that was our ultimate aim: to create compelling stories which would engage young minds and not be afraid to tackle seemingly complicated or sensitive themes.

That vision is all-pervading – embodied in our books, films, social media campaigns, school author visits, and corporate brand associations.

The launch trailer – hitch a ride!

The voice-over, the music, the way the image moved and the pace of the piece, everything had to help engage the broadest possible audience and create an expectation in our customers which we knew we would over-deliver.

Stories are a gift that all children should enjoy,
whether their hero’s a wizard, princess or cowboy.
The Little Outlaws can take them to tales of the past,
to be enriched by the library that time has amassed.

Our new friends take shape

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It’s imagined and crafted and polished in our head,
then made real in words and pictures for books before bed.

Time-travelling adventures!

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