Case Study

Client: ControlissĀ®
Deliverables: brand thinking, brand audit, brand positioning, brand guidelines, graphic design, copywriting

Identity

Controliss Blinds logo

We typically break the task of creating graphic identities (or logos), down into four fundamentally different solutions; typographic, literal, abstracted, and left field.

Typographic can include a written out name, abbreviation, or anagram. Literal can incorporate a related physical object (like a paintbrush for a decorator), or manifestation of an objective or service. Abstracted can take a typographic or literal design and develop it creatively to be looser, more dynamic, or create a more subtle personality or meaning. And left field – well, how far do you want to go?

ControlissĀ® is a leading UK electric and remote control blind manufacturer and retailer.

Our abstracted solution, as part of a wide-reaching brand refresh, incorporates real-world features, developed into typographic elements. A nod to the tube-shaped mechanism and motor-housing gives way to the product’s control of light and shade, embodied by incorporating the end of the company name within a reversed out lozenge. A range of supporting straplines help communicate range difference and features.

Which solution is right for you is half the work at hand; we will help you understand the pros and cons of each and tell you why we think one to be better suited than another.

Are you looking to develop a new or refreshed graphic identity? We can help you understand whether that is what’s required, or if broader thinking is necessary to communicate your brand’s values more effectively.

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Forest freewheeling

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