Steve Soult Limited range catalogues

  • Skills Needed:
    Design, artwork, photography, brand positioning, print management
  • Client:
    Steve Soult Limited

To complement their existing Artiste catalogue, Classic and Signature range literature was developed to present a unified suite of materials, as tools for Steve Soult Limited’s in-territory sales team.

New photography was commissioned to highlight the high manufacturing standards and beauty in the finished product. A system of colour coding was created to help sales staff and customers navigate the extensive range.

Although a systemised layout was employed, the catalogues have an almost magazine-like feel that doesn’t shy away from promoting the product’s features, benefits and quality – largely at odds with the formulaic, staid offerings from some other manufacturers in this specialised marketplace.

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