Steve Soult Limited range catalogues
To complement their existing Artiste catalogue, Classic and Signature range literature was developed to present a unified suite of materials, as tools for Steve Soult Limited’s in-territory sales team.
New photography was commissioned to highlight the high manufacturing standards and beauty in the finished product. A system of colour coding was created to help sales staff and customers navigate the extensive range.
Although a systemised layout was employed, the catalogues have an almost magazine-like feel that doesn’t shy away from promoting the product’s features, benefits and quality – largely at odds with the formulaic, staid offerings from some other manufacturers in this specialised marketplace.