Steve Soult Limited Artiste promotional videos
To help build a relationship directly with the public, two broadcast quality videos were created as tools that would communicate the features of personalised coffins.
The ultimate ‘distress purchase’, coffin products are typically marketed in a largely sanitised and (dare we say), businesslike way. Steve Soult Limited’s range of personalised coffins required a more engaging and emotive way of illustrating how such a product could form part of celebrating the life of a loved one.
Each video portrays a life in pictures, remembered as the viewer ponders images in a photo album and ultimately embodied upon a coffin as engraved illustrations, names or messages – to form the most personal of farewells.