St Mary Magdalene Church Identity

  • Skills Needed:
    Design, artwork, illustration, brand positioning
  • Client:
    St Mary Magdalene Church, Hucknall

Like many similar places of worship, St Mary Magdalene church in Hucknall town centre, faces an ongoing struggle to maintain the fabric of the building. An initial request for help from the HLF, highlighted a need to champion the wider heritage the church had custody of, if they were to be supported with funding.

But how could the church develop its offer to include such disparate themes as Lord Byron (world famous poet), Ada Lovelace (widely regarded as the world’s first computer programmer), Charles Eamer Kempe (Victorian stained glass artist and manufacturer); ‘Big Ben’ Caunt (Victorian bare knuckle boxer); while remaining true to its primary role as a place of worship?

Monkie developed the church’s identity to better communicate the wider history and heritage offer, created a clear strategy for HLF bid submission and helped galvanised the church community.

Success at stage 1 brought much needed development funding to support development of the identity into a visitor welcoming strategy, three year marketing strategy, heritage interpretation and Activity Plan for stage 2 project funding.

The church were awarded funding in the summer of 2014 and work on the fabric of the building is now underway, alongside development of new history and heritage interpretation.

Updates on this project to follow…

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