The Estate Planning Group Identity

The Will Writing Company were about to embark upon an update of their website, but first needed to consider how their wider group structure was defined and communicated.

Sometimes it’s hard to step back from your business and judge whether your audience is actually getting the message you want them to. Monkie helped the Estate Planning Group create a segmented brand that clearly communicate their beliefs and values, a strong and meaningful personality, and ambitious and achievable aims and objectives.

Supporting a wide portfolio of blue chip clients, the Estate Planning Group required an identity for each of their three core businesses that would sit sympathetically, alongside sophisticated high street names.

Representing a visual unification of the companies within the group, our solution was three identities that physically come together, to form the group identity. It presents a contemporary image through the use of vibrant colour and clean, layered graphics, combined with traditional typography.

This new thinking now feeds into brand guidelines, literature and website design – updates coming soon.

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