It’s simple. And don’t let others tell you it isn’t.
We’ll help you define the essence of your brand and to illustrate the process, we’ll perform the same task on one of your main competitors. Not only will that give you confidence in us, it will help highlight how others go about doing what you do and where any point of difference might lie.
We ask simple questions, of anyone within the organisation whom you believe can help shape a way forward. After pulling all of the answers together, we’ll present the results and how we think they should be distilled down into just three words, that define the essence of your brand.
Your beliefs and values
Your aims and objectives
From this point, it’s easy to see where you need help. It could be that you’re forward-thinking, but present an image that’s rooted in the past; maybe you think of yourselves as dynamic, but have an unadventurous identity; or do the values you hold dear, just not come across in the messaging you use. Often, it’s a combination of these things and a lack of consistency – your printed material needs refreshing; your website needs to employ newer technology to more effectively pull in your audience; the tone of voice of your messaging just doesn’t sit with the personality of your business or your aims.
Monkie can help put all of these things right.
You’ve worked hard to build your business but the world is changing an at ever-increasing pace. Competitors keep reinventing themselves to stay one step ahead, but change for changes sake, doesn’t work.
As a business, imagine you are being interviewed by your audience, each and every time you interact. We can make you look more professional; sound more engaging or persuasive; present values that strike a chord with your customers; differentiate you in your marketplace; and build value into your offer.