If a new logo is what’s needed, then we can refresh your identity, but if it’s not, we’ll tell you and tell you what is needed. Branding is perception. It’s the way in which the entire personality and character of an organisation, it’s products or services, its values and the very reason it exists, is understood by its audience. If you get it right, you engage, persuade and sell, building relationships with your customers that last. If you get it wrong… well, we’ll help make sure that doesn’t happen.
It can be disruptive, safe, challenging, innovative, controversial, conservative… any one of very different approaches. But just because you might prefer one approach from the other, if that doesn’t match the approach that turns on your customer, you’ve got it wrong, simple as that. We won’t try to convince you that what we like is right, either – your customer comes first. We’re sure you can see a common thread here – design is visual communication. If design is to work, it has to speak to the audience in their language, not your own, or ours. When was the last time you heard a designer say that?
In a nutshell, to market anything, you are aiming to reach the pivotal point at which the efforts you have put into selling, seamlessly turn into an effort on the customers part, to buy. Marketing is communicating beliefs. It’s about communicating the value of your product or service, to your customers. Fundamentally, your marketing should be informed by an understanding of how your customers perceive value. Do they attach worth to quality, quantity, convenience, image, piece of mind, exclusivity… the list is longer than you think, but we’ll help you draw up yours and show you how to make your customers want to buy.
We don’t write code. We stand on the shoulders of giants like WordPress® who have mastered the art far better than any web developer in any design agency. The Monkie website is built using WordPress. It allows you to update your website and integrates seamlessly with e-commerce platforms like Magento®, so if you need to sell online, no problem. We restrict ourselves to the design of websites and partner with professional web agencies who only do one thing and do it well.
Wherever appropriate, we design for both desktop computers and mobiles and tablets – have a look at this website on your smartphone or tablet and see how it responds to the different device.
We create solutions for wherever your customer consumes your offer. At work, it’s likely to be on a desktop computer, at home maybe a laptop or tablet, while out and about it’s more likely to be a smartphone. We can create an engaging and persuasive experience for any device.
We love words. Used correctly, they can tell stories. Stories can help communicate your ‘why’.
We choose words carefully and try to use as few as possible – imagining that we are holding a conversation with a customer. We can create a brand language manual that helps you develop a tone of voice that communicates your values and strikes a chord with your audience. Words help build those lasting relationships that underpin all great brands and we can show you how to use them effectively, turning telling into selling.
Almost everyone we work with, has a need for photography. Whilst we’re eager to supply location photography ourselves, when it comes to studio work we recommend you speak to one of the very best in the county – Andy Pendlebury at Pendlebury Studios.