Following 'in the footsteps of Robin Hood' was the theme and to help bring the phrase to life we began by creating a new brand image - an 'N' shaped sandy forest path with intersecting arrowheads defining the letterform.

The new image fronted an audio CD and trail guide which takes listeners to all the places key to the Robin Hood legend. Along the way, audio and visual interpretation units at 12 locations help take you back to Robin's time, when he and his men fought his arch enemy the sheriff.

Bespoke P.O.S. units were created to echo the interpretation units, dispensing the CD, guide and iKyp® interactive pocket guides. Monkie supplied mapping, photography and illustration were all brought together in an engaging campaign which continues to be a top seller.

A great day's activity for all the family, purchase a copy from the tourism centre or call 08444 77 5678 for details.

Robin Hood Audio Trail: Robin George, Creative Director.